The stereotype of “being a man” was addressed in the documentary The Mask You Live In. It pointed out how the stereotype we currently use is very unhealthy for men and teenage boys. It results in many teen boys feeling isolate and doing things they do not want to just so they can fit in.

There have been many psychotherapists and school programs working with teenage boys helping boys see how this stereotype hurts them and other people in their lives. Finally a major company has stepped up and is trying to communicate to men and teenagers how much the old stereotype hurts men.

We need to support Gillette. Finally, a major company steps up and speaks out against the old stereotype of what a “man is” & states that men need to change. Great message for teens. We Believe: The Best Men Can Be | Gillette (Short Film) https://youtu.be/koPmuEyP3a0 via @YouTube

As a psychotherapist who specializes in working with teen boys, I see daily how trying to live up to the old stereotype creates problems. They feel very relieved to hear that there is another option. Please watch this commercial with your teenage son and discuss with him how men really act and there is nothing wrong with them if they ignore the old male stereotype.

Dr. Michael Rubino is a psychotherapist with over 20 years experience treating adolescent boys. For more information about his work, such as being a founding member of the National Alive and Free Advisory Board, visit his website http://www.RubinoCounseling.com or his Facebook page http://www.Facebook.com/drrubino3.

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