Cigarette Companies have been banned from advertising cigarettes on television for a while. However, cigarette companies have found a way around the law and are targeting teens again.
Instead of advertising cigarettes they are advertising juuls for adults. Since more places are banning smoking, cigarette companies are advertising the juul as a way adults can use nicotine. However, the nicotine for juuls comes in a variety of flavors such as bubble gum and cotton candy. These ads on television may appear to be targeted at adults but the real targets are teenagers because teens use juuls on a regular basis. Therefore, I have also included part of an article I wrote about juuls so parents are aware what is happening when the television ads run for the juul.
Vaporizing and E cigarettes have been popular with teenagers for a while. Teenagers have used them as a way to use nicotine and marijuana. Parents and schools have started to become aware of vaporizing Pens. However, teenagers have found away to vaporize without it being obvious. Teenagers are now using an object called “Jewel.” This is a very slim, sleek object which looks more like an object for a computer. In fact, it resembles a flash drive which teenagers use on a regular basis.
The reason this is important for parents to be aware of is because vaporizing is very common with a majority of teenagers. They do not feel that it imposes any health risks and many teens say it helps them relax. Many teenagers have been using vaporizing pens since they were 13 years old. Many people assume only teenagers who typically use drugs are vaporizing. However, this assumption is wrong. Students who are considered very good students are vaporizing. According to teenagers, they feel it is healthier than cigarettes and it helps them deal with the pressure of everyday life. Teenagers today do face a great deal of pressure to do it all. To play a sport, be involved with after school activities, take AP classes and maintain at least a 4.0 grade average so they can be accepted to the best colleges. Many teenagers are trying to maintain a 4.5 grade point average. So teenagers today in high school are under a great deal of pressure.
Again many parents may feel this trend doesn’t apply to their teenager. In order to get the point across that this applies to a majority of teenagers, even those with a 4.5 grade point average, I have included a link to a video https://youtu.be/gjYT4YG7jOk. This video contains all types of teenagers who explain how common vaporizing is for teenagers these days. Many say they started vaporizing as young as 13 years old. I know it is very common because as a psychotherapist who treats teenagers, I have had many teens bring their vaporizing pens into their psychotherapy sessions and try to use them.
However, the juul which looks like a flash drive is an easier way for teens to vaporize. While legally you need to be 18 to purchase one, teenagers are able to buy these on line with no problem. Also the juul provides 4 to 5 times the amount of nicotine or marijuana that a vaporizing pen provides. Therefore, the juul puts the teenager’s health at a greater risk and they are more addictive. These devices have been out for about two years. In that time, some schools have become aware of the trend that teenagers are using juuls instead of vaporizing. Because of this fact, another device referred to as a phix is now becoming popular. It also looks like something a teenager needs for a computer. The point is that parents have to be aware all the time regarding issues related to drugs. The illegal drugs and tobacco companies are always developing new ways for teenagers to use. Also age requirements are not a problem since teens can purchase items on line.
So parents are more aware about the juul situation and what they look like, I have included a link to a news report regarding juul use from a schools point of view and a seller of the devices who has concerns about teenagers. Parents please watch this video https://youtu.be/W73NFZy_38o.
Parents may be wondering what do I do? What you need to do is talk to your teenager about these devices explain the risks and ask if they are using them. Also listen to what your teenagers are talking about with their friends and if you hear a term you are not familiar with then research it. Also continue to talk with your teenager about things going on in their lives and decisions they are facing. Many teens are using these devices to decrease the stress the feel to be perfect. Let your teenager know you don’t want them to be perfect. Let them know you are more concerned about them being happy. So if they can’t keep at 4.5 grade point, just do their best. This can help teens a great deal. Many of the teens I work with put the pressure to be perfect on themselves. They assume their parents expect them to be super teenagers. They are shocked and relieved to find out their parents don’t have these expectations. The key is communication. Talk to your teen let them know your expectations and that you will except them no matter what.
Dr. Michael Rubino is a psychotherapist with 20 years experience treating teenagers and children. For more information about his work or private practice visit his website http://www.RubinoCounseling.com or follow him on Twitter @RubinoTherapy.